|
|
 |
Saturday
March 20, 2010 Since 1922 |
From the Publisher: Changes in The Sun
Cliff Clements
The Baytown Sun Published September 6, 2009 Effective Saturday, Sept. 12, you will notice major changes to The Baytown Sun.
The masthead will be changed to The Sun and will feature the Baytown Oak Tree. A new typeface will be used for the body copy and for the headlines. This redesign of The Sun is to better organize the newspaper and to meet the needs of our changing readers.
The major change will be in publication days. On this date, The Sun will drop its Monday edition and combine the Saturday and Sunday edition into a Weekend package. The new Weekend package will include an updated TV Guide, detailed sports information, complete calendar listings for the upcoming week, lottery numbers, and enhanced feature stories and will be delivered by noon on Saturday. As a reader, you will be getting two days of information in one edition.
Why make this change? The strategy of the newspaper industry is changing very rapidly. The transition of newspaper readers from print to online is happening much faster than we anticipated. Today, The Sun has over 8,000 registered subscribers to the Web site. With this transition, The Sun’s Web site will be utilized for more late breaking news, more short stories with reference back to the print product and continuous updates of breaking news and sporting events. Whereas, the print product will feature more in depth feature and enterprise stories as well as more coverage of upcoming events.
The Sun will continue to staff the newsroom seven days a week for breaking news on Saturday and Sunday that will be posted to the Web site immediately. The daily Web site will also be updated throughout the week.
We are not reducing the amount of news coverage that we supply to the Baytown area, but we are changing the delivery method of that information.
The Sun has long been a part of the lives of the citizens of Baytown for many years and we plan to continue that relationship in a revised format. We always welcome your suggestions for improving The Sun.
Cliff Clements is editor and publisher of The Baytown Sun. His email address is cliff.clements(at)baytownsun.com
The Baytown Sun Published September 6, 2009 Effective Saturday, Sept. 12, you will notice major changes to The Baytown Sun.
The masthead will be changed to The Sun and will feature the Baytown Oak Tree. A new typeface will be used for the body copy and for the headlines. This redesign of The Sun is to better organize the newspaper and to meet the needs of our changing readers.
The major change will be in publication days. On this date, The Sun will drop its Monday edition and combine the Saturday and Sunday edition into a Weekend package. The new Weekend package will include an updated TV Guide, detailed sports information, complete calendar listings for the upcoming week, lottery numbers, and enhanced feature stories and will be delivered by noon on Saturday. As a reader, you will be getting two days of information in one edition.
Why make this change? The strategy of the newspaper industry is changing very rapidly. The transition of newspaper readers from print to online is happening much faster than we anticipated. Today, The Sun has over 8,000 registered subscribers to the Web site. With this transition, The Sun’s Web site will be utilized for more late breaking news, more short stories with reference back to the print product and continuous updates of breaking news and sporting events. Whereas, the print product will feature more in depth feature and enterprise stories as well as more coverage of upcoming events.
The Sun will continue to staff the newsroom seven days a week for breaking news on Saturday and Sunday that will be posted to the Web site immediately. The daily Web site will also be updated throughout the week.
We are not reducing the amount of news coverage that we supply to the Baytown area, but we are changing the delivery method of that information.
The Sun has long been a part of the lives of the citizens of Baytown for many years and we plan to continue that relationship in a revised format. We always welcome your suggestions for improving The Sun.
Cliff Clements is editor and publisher of The Baytown Sun. His email address is cliff.clements(at)baytownsun.com