If I were marketing a product of any sort, I would keep my political views to myself. Why are business owners, athletes, and movie stars so quick to throw themselves on a potentially damaging controversial sword? It rarely helps their business and often alienates customers. Look at the NFL for a prime example. On top of that, Black Lives Matter will give zero credit and zero positive acknowledgment.
To most voters watching the news, BLM has become a twisted perverted movement that has done more damage to boost the black cause than can be repaired. The many videos of massive looting, killing and injuring cops, business owners, and bystanders portray the very opposite message of acceptance for their cause, civility and racial harmony. Worse of all, it makes people more distrusting, further hurting the BLM cause.