They say it is not how you win or lose, but how you play the game.
Primos Coffee Company took its best shot but did not win the big prize in the H-E-B’s Quest for Texas Best competition.
Baytown resident Steve Coggins and his sister, Betty Ann Blandon, who co-own Primos Coffee Company, said despite the loss, they are far from being down and out.
“It was an incredible opportunity,” said Blandon. “We learned so much from H-E-B and our fellow finalists. It was an honor to have been selected for one of the 20 finalists out of close to 900 entries. The whole experience was a lot of fun.”
The Primos Coffee Company produces specialty coffee from the Arabica coffee beans cultivated on a family farm in Jinotega, Nicaragua. The idea for Primos came about in 2013, and today, the farm averages 500,000 pounds of coffee beans annually.
Coggins and Blandon plan to take their coffee to newer heights.
“We will continue to import coffee fresh from each crop at our farm in Nicaragua and roast it in small batches to order at our facility in Cove,” Blandon said.
“We have done so well in the U.S. and Canada that we are expanding to Europe this year. And hopefully, soon we will be on H-E-B shelves.”
The H-E-B contest lasted for two days. Of the group, only five could be named winners. They were announced at the Houston Food Bank.
Winners of the sixth annual event hail from Houston, Austin, San Antonio, Woodway and Atlanta, Texas. The five received a combined $80,000 in cash prizes and coveted space on H-E-B store shelves statewide.
“Each of these 20 competitors displayed unprecedented creativity, style and commitment to providing outstanding, unique products for our consideration,” said James Harris, H-E-B diversity and inclusion director. “In fact, the entries were so good that we ended up with five winners this year. We are delighted to share that diversity and ingenuity with our customers across the state.”
The Grand Prize Winner was Houston’s 3 Sons Foods, LLC, for its Diablo Verde Sauce. As the H-E-B Texas Best Primo Pick, its receive $25,000.
The first place winner is Uncle Ray’s Peanut Brittle, and its receive a $20,000 cash prize. Evoke, a collagen drink, won second prize and $15,000.
There were two third-place winners. To The Moon Family Foods won for its nutty-carrot spread, and Grain4Grain shared the honor for its low-carb flour and mix. Both received a $10,000 cash prize.
The 2019 Quest for Texas Best competition drew more than 800 entries from nearly 140 cities and towns across the state after a call for entries in February.